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Its products portfolio also boasts Seeds of Change organic food, the Klix and Flavia beverage systems, Combos and Kudos snacks, Uncle Ben's rice, and pet food made under the Pedigree, Sheba, and Whiskas labels. Mars owns the world's largest chewing gum maker, Wm. Companyas well. The Mars family -- including siblings and chairman Victoria B.
Operations As a rule, Mars likes to stay out of the press and maintains a virtually debt-free business, using its profits for expansion. The company operates through six segments: Mars Chocolate, based in Mount Olive, New Jersey, operates across more than 20 countries and counts five billion-dollar global brands: Mars Food, based in Brussels, Belgium, consists of about a dozen brands that are available in more than 28 countries.
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The unit's billion-dollar brand -- Uncle Ben's rice -- is more than 50 years old. The segment also has several other brands: The business includes Mars Foodservices, which is focused on making brands available through foodservice channels the likes of restaurants, schools, hotels, hospitals, and other out-of-home outlets.
The food business boasts 11 manufacturing sites. Mars Petcare, based in Brussels, Belgium, spans 50 countries and includes more than 40 brands, with billion-dollar brands such as Pedigree, Whiskas, and Royal Canin.
Chicago-based Wrigley is a top global gum and confections maker, operating in 50 countries with a portfolio of more than 40 brands and two billion-dollar brands: Altoids, Juicy Fruit, and Wrigley's Spearmint are each more than year-old brand names. It distributes products in more than countries. Five principles provide a foundation for Mars.
Defining its culture and the way the company conducts business is quality, responsibility, mutuality, efficiency, and freedom. These principles, the company says, unite its geographies, languages, cultures, and generations.
Sales and Marketing Mars sells its products worldwide through retailers. Strategy Mars opened its first new chocolate plant in 35 years in near Topeka, Kansas. As part of its ongoing strategy, the company leverages the strength of existing brands to launch products that are extensions of popular core products.
Building on this service, Mars in rolled out a similar product named MyExtra for its Wrigley gum that allows consumers to customize wrappers on Extra gum packs. Mars has held its own in the confectionery sector against international rivals the likes of Nestle by inking its fair share of sweet deals.
Indeed, Mars has greatly expanded its product lineup with such well-known brands as Altoids, Life Savers, and Creme Savers, along with the best-selling chewing gum names Spearmint, Juicy Fruit, Doublemint, and a host of others.
Together, the companies also flex increased global marketing and distribution muscle, as well as cost-savings in manufacturing and raw materials, given its size.
While the candy company counts on consumers who need sugar fixes, Mars also caters to canines. The company has taken a large bite of the pet food market with its Royal CaninPedigree, and Whiskas brands. As a strategic add-on business, the company's Pedigree brand peddles a product called Wisdom Panel, which is a DNA test kit for dogs that determines the pet's breed mix.
The acquisition serves to strengthen Mars' dominant market presence in the thriving pet care industry. The previous year, Mars Chocolate bought Turin, a manufacturer of high-quality chocolates in Mexico. The deal is aimed at creating growth in the Mexican chocolate category.The ‘Spotlight on USA’ marks the first-ever official mission from USA to CMW.
Spotlight on The USA – The Most Important Music Market Worldwide The USA is ranked #1 by The International Federation of the Phonographic Industry (IFPI) for world music markets, with 5,32 billion USD in total trade value for recorded music revenues [ ].
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Mars makes chocolates, snacks and other products for Earth's consumers. Mars makes global brands M&M's, Snickers, and the Mars bar. Timothy Michael Kaine (/ k eɪ n /, born February 26, ) is an American attorney and politician serving as the junior United States Senator from Virginia since A member of the Democratic Party, he previously served as the 38th Lieutenant Governor of Virginia from to and 70th Governor of Virginia from to Kaine was his party's nominee for Vice President of the.
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