The impact of brand image on consumer buying behavior the case of coca cola

The Coke vs Pepsi thing is the perfect metaphor for not only business, but so much of life itself. Often we choose things that have no real intrinsic superiority but they are convenient.

The impact of brand image on consumer buying behavior the case of coca cola

Strategies for Changing Brand Perception If you are presented with flashcards of product logos, how many will you be able to identify? When presented with a logo or a brand name, what immediately comes to your mind? What feelings does the name invoke? How do you respond to it?

values, brand identity/images, and marketing practices have an impact on brand equity of the original brand (the acquired one) in terms of various elements such as perceived quality, brand associations, etc. 🔥Citing and more! Add citations directly into your paper, Check for unintentional plagiarism and check for writing mistakes. In microeconomics, the first thought that springs to mind when we talk about perfect substitutes is Coca-cola and Pepsi. Since these two essentially taste the same and have similar pricing, we would expect that demand for both products are similar.

Now try thinking back to the first time you encountered that brand. What did you think of it back then? What do you think of it now? If so, what changed?

Celebrity Power and Its Influence on Global Consumer Behaviour

This means that your brand perception has undergone a shift. It actually involves embedding that unique name and image in the minds of the customers through various strategies and techniques, such as advertising campaigns and other marketing programs.

Its goal is to make the brand gain a solid foothold in the market and carve a market comprised of loyal customers. A business cannot handle its marketing aspect without touching on branding. In fact, branding is considered to be one of the most important aspects of a business since it is one of the major tools or strategies that will give the business a competitive edge.

With their brands businesses give a promise — a representation of what they offer to their customers. It is also a tool that can be used to differentiate their products or services from that of their competitors. The brand is the thing that customers will first see, and we all know what they say about first impressions: Therefore, it is important to make sure you have a brand that fully represents the promise of what and who your business is, and make your customers stick with you.

Let us take a look at why branding is important for all businesses. All businesses have a message to convey to customers, whether this is having the best product or wanting the customers to buy their product instead of others.

Branding is their tool in order to deliver this message clearly and effectively to its target market. Branding adds credibility to a business. Customers will take a business more seriously if they have a brand to associate it with.

Branding mainly targets the emotions of the customers, so if you want to connect with your customers on an emotional level, the best way to do that is to have excellent branding strategies in place. Branding is also a good way to motivate your customers into buying your products or service.

Turn them into buyers and start earning that profit!

The impact of brand image on consumer buying behavior the case of coca cola

Companies would like to have a customer base, develop loyal customers that will keep coming back to and buying the business. Brand strategy involves the what, where, when, how, and to whom you will be conveying your brand messages.

What message will you communicate? What channels will you utilize to convey the message? Who will you target, and who will you use to get the message across?Coca Cola 's Marketing Strategy Essay 97).

As it is seen that for any country and religion culture is the back bone and it really has strong impact on the buying behavior of consumer. Culture can be the cause of success of any product in the market and other hand, it can also destroy any product sale in very sort-time in any country.

The impact of brand image on consumer buying behavior the case of coca cola

impact of brand image on consumer’ observation about quality, value and benefits of the product, overall attitude toward the product, and decision to purchase the product. 2. Celebrities have come to play a major part in modern culture.

For many people, film and TV stars, athletes, pop stars, the royal family, chefs and business tycoons serve as arbiters of taste, morality and public opinion, thus impacting on buying behaviour.

The paper deals with the results of the primary research which purpose was to examine the impact of brand on influencing consumers to purchase a product.

The goal of the paper is to stress the fact that the brand has an impact on customer decision-making process. What role does good design play in the decision making process for consumer and business buying?

There are many case studies – Volkswagen, Honda, iMac, Sony to name a few. Even ancient businesses can put some polish and shine on a traditional or "old-fashioned" brand image. Think of Wells Fargo or Coca-Cola, for example!. The recent criticism by Thom Yorke of online steaming service Spotify is the latest indicator of an industry in flux..

Once upon a time the music industry had a relatively uncomplicated business model – band or artist records song, record label sells song, artist and record label make money.

Marketing Management by Philip Kotler (11Th Edition) |authorSTREAM